Fernandez Fernandez

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Fernández Fernández is the ice cream and donuts parlor of the Masa bakery and pastry shop located in Bogotá, Colombia. The brand seeks to pay homage to the creativity of the woman who started a successful career in the food business. The graphic solution consists of signifying creativity, based on the freedom of the stroke and the combination of color.
The graphic system created from typography, works on all surfaces where the brand lives, from the environmental graphics to the ice cream packaging.

-> Designed at S&Co

-> Illustrations by Silvana Perdomo

M U R

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MUR is a creative laboratory specialized in the conceptualization, design, painting and intervention of spaces, with representation in Bogota, Amsterdam, Berlin and London since 2014. It is composed of a multidisciplinary group of artists and designers who, through dialogue between these two fields of knowledge, propose new connections that transform the everyday life of those who inhabit or experience a space. Thus generating a new dialogue with the environment.
In order to promote the pictorial intervention of spaces, make the brand known and consolidate itself in the market, MUR needed a strategic structuring and the development of a simple, powerful and coherent visual system. This approach would allow them to show the quality of their work, effectively connecting with the target audience and potential clients.


-> Visit M U R

Vinilo SDR

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In 2021, Bastarda Type put together a team of people to develop the cover of the 7-inch vinyl for the stoner rock band: Surtidora De Ratas.
I had the opportunity to design the cover, for which Storbajo did the calligraphy, Diantres the printing, Diego Ardila the production and Bastarda Type the direction of the whole project. 👽️
The idea was based on how the psychedelia of the music permeated everyday life, through a colorful, fresh and free calligraphic style, which fell on a sober and flat design.
On July 9th, 2022, the vinyl was launched in Bogota with a concert by Surtidora De Ratas

-> Buy the Vinyl

Masa Cookie Dough

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In the pandemic, the Masa bakery found it necessary to enter the mass market with different products. They decided to develop a special dough to prepare cookies at home. The idea for the packaging comes from the exercise of cutting the dough and turning it into small circles to then bake them in the oven.
Through geometric shapes, color and typography, the packaging attracted the consumer's attention at the different supermarket counters.


-> Designed at S&Co

-> Photographs by EspacioCrudo

NoPro

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NoPro is a channel that broadcasts music on vinyl through the YouTube platform, which started as a music blog in 2010 and in 2022 adopted the streaming format. For this project a young and carefree image was developed, in order to connect with the audience according to the type of music that is transmitted on the channel. 🎺️

-> Visit the youtube channel